Is there just one consistent element to create a great event?

 

 

 

 

 

 

Looking back at all the major events we have put together over a lengthy, (illustrious?) career, there is one constant that has made each event successful. You no doubt think it would be one, or a mix, of the following:

  • Choice of venue
  • Quality of food and beverage
  • Entertainment
  • Mood of the guests
  • A/V Setup

Sure, all of these can make an event notable but NONE OF THE ABOVE stands alone to contribute to a great event.

Creativity is the name of the game. Forget the hackneyed, over-expressed “Wow Factor” – that can be accomplished with top shelf liquor or a view – and then it’s gone in 30 seconds.  What has stood us in good stead is the ability to look at a seemingly impossible concept and then ask the question if the venue can cope with our suggestion.

Seville is famous for its Cathedral, Santa Maria de la Sede. While inspecting this magnificent edifice, we marveled at the central box like structure of the Corio (Choir) which contained the historic organ. No public are allowed into this area so we admired it from afar. It begged the question – can we have a private choral service for our incentive qualifiers in the Corio complete with organ? The ultimate answer was yes, but there is not an organist available at that time. OK, can we find one outside of Seville? We did and flew him in from Paris for the occasion. Emotions ran high as our guests experienced a truly uplifting and unique event.

Fast forward to Florence 3 years later. While inspecting Galleria dell’Acadamia our group was offered a private, after hours tour. This is fair enough but would not be a standout for our hard working qualifiers. So, we asked the question – can we have dinner in this room? Jaws dropped. We even had an Italian DMC lost for words but….after much cajoling and persuasion we ended up with the scene below – affectionately known as Dinner with Dave.

That’s the original Michaelangelo David. Not a replica. The real deal. Add opera singers from the Opera de Firenze and we provided 182 guests with a never-to-be-repeated lifetime experience.

Because all good things come in threes – let’s swing over to Tokyo.

The suggestion of Gonpachi Restaurant as a venue for the farewell dinner is readily accepted – what more could you want than to eat at the venue made famous by Quentin Tarantino in Kill Bill? Let me tell you – a re-enactment of the stoush between O-Ren Ishii (Lucy Liu) and The Bride (Uma Thurman) at The House of Blue Leaves.

Perhaps our biggest challenge was sourcing a yellow honda for The Bride to arrive on. No problem – we found it and transported it from Sapporo. 

  

Wild action coupled with amazing stunts and brilliant choreography had us re-living a fabulously executed event.

We learnt very quickly you need to walk on the wildside and let your “crowd pleasers” be only limited by your imagination. 

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A SURE WAY TO MOTIVATE YOUR DISTRIBUTION CHANNEL

I was thinking how I could kick this blog off and the obvious ideas sprang to mind:

Tell the reader why they should implement an incentive program – but then he/she knows that already OR just show everyone the enjoyment and recognition a great incentive reward can bring.

So, rather than tell you, again, 3 GOOD REASONS TO USE INCENTIVE PROGRAMS FOR YOUR SALES CHANNEL:

  • A 5% increase in employee retention can generate a 25% – 85% increase in profitability
  • Organisations with higher than average levels of employee engagement realise 27% higher profits, 50% higher sales, 50% higher customer loyalty levels and 38% above-average profitability.
  • Annual revenue increases are 3x higher in companies that use a tangible sales incentive over those who don’t use an additional incentive. When incentive programs are in place, the potential for growth is much, much higher,

I thought you may be more interested in these special moments:

BIRTHDAY CELEBRATIONS ONBOARD THE ROCKY MOUNTAINEER – CAKE BAKED AND PRESENTED BY A CELEBRITY CHEF

HOWDY AND WELCOME TO KAMLOOPS AND THE CANADIAN ROCKIES

NOT JUST A PARTY PLACE – A RAJASTHANI PALACE – JUST FOR US

SOMETHING TO SMILE ABOUT DURING LUNCH IN AGRA

Incentive sales rewards don’t always have to be to exotic places but it sure helps. 

Let me know if you have any ideas for a desirable destination that will light up your sales channel?

 

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230 Guests visit Washington DC and New York on an incentive trip.

In the second week of June 2017, Incentive Action took 230 guests to the USA as part of an incentive reward. These guests had qualified over the course of 12 months through sales of our client’s product.

Guests flew into Washington DC and spent two nights at the W Washington Hotel, overlooking the White House. Whilst in Washington DC, guests were treated to a city tour (including a visit to Capitol Hill) and a visit to the International Spy Museum. Guests also opted-in to various smaller tours including a bike tour, a Segway tour; a visit to George Washington’s house at Mount Vernon; or a tour of Georgetown.

The highlight in Washington DC was the dinner at the National Air & Space Museum, where guests had the opportunity to explore the many displays as well as experience flight in the many simulators. American astronaut, Leroy Chiao, was the guest speaker at dinner, where he entertained guests with stories of his experience in space and aboard the International Space Station.

Guests were transferred to New York via the Amtrak and upon arrival, checked-in to the recently refurbished InterContinental Barclay. Three full days in New York saw the group partake in an Amazing Race challenge around Midtown and a city tour that included visits to SoHo, Chelsea, the Flatiron, 9/11 Memorial and High Line. Some guests also immersed themselves in smaller activities and tours such as scenic helicopter flights, an NYPD tour, biking in Central Park and a Gangs & Mobs walking tour.

The Farewell Party was held at The Foundry in Queens, situated right beside the Queensborough Bridge and accessed via a scenic Water Taxi tour down the East River, offering spectacular views of the Manhattan Skyline whilst enjoying some drinks.

Check out some of the amazing photos from this incredible trip.

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