Meet The Team

Managing Director

Anthony Gray

With 25 years in the events, incentive and travel industry, Anthony started his career in traditional corporate events including conferences and tradeshows before growing to specialise in experiential events and incentives, joining the Incentive Action team in 2012. His meticulous attention to detail and eagle eye focus are highly valued by both clients and his colleagues, ensuring every element of every program is thoughtfully considered.

One of Anthony’s favourite parts of the process is briefing his teams thoroughly, taking a deep breath, and then watching all the components come together seamlessly. A standout destination in his career was Cuba, where every element aligned to create an unforgettable experience for guests.

Outside of work, Anthony is a passionate reader — history, autobiographies, crime, thrillers. He’ll often finish two books in a week, all while juggling a busy work life and family. When he’s not reading or working, he loves unwinding in the pool with his kids for laughs and a cold beer occasionally makes an appearance too.

Operations Manager

Rebecca Martin

Rebecca brings a wealth of experience across everything from sports sponsorship and experiential marketing, product launches, study tours, trade shows to leadership retreats, conferences and incentive programs. With over 15 years in the events industry, she combines strong planning skills with creative flair and strategic thinking, ensuring meaningful connection sits at the heart of every experience she delivers.

Known for her calm leadership and intuitive ability to anticipate needs before they arise, Rebecca brings a fresh perspective while maintaining the consistency and confidence clients value. Her background in delivering high impact programs for a wide range of clients has shaped a considered, forward focused approach that balances innovation with the logistical discipline essential to successful event delivery.

A highlight of Rebecca’s career was delivering a high end incentive program in Spain, where guests were immersed in memorable cultural moments and exceptional experiences. Seeing months of planning come together onsite is what gives her the greatest job satisfaction.

When plans change last minute (as they sometimes do in travel and events!) Rebecca remains composed and solutions focused, taking a measured approach and moving calmly forward. Outside of work, she enjoys long walks and travelling whenever possible. One of her favourite trips is an epic 2018 European road trip, during which she visited an impressive 22 countries.

Business Development Manager

Wendy Byrne

With over 30 years in the hospitality and events sector, Wendy brings extensive experience in business development, sales strategy and end to end event delivery within venues, hotels, catering, corporate and private events. She excels in building strong, long term partnerships with clients and suppliers, identifying opportunities for growth and translating ideas into commercially successful outcomes.

Wendy is highly regarded for her ability to connect people, navigate complex negotiations and manage multiple stakeholders with professionalism and clarity. She thrives on developing tailored solutions that align client objectives with operational delivery while ensuring a strong focus on exceeding expectations and elevating the guest experience. Calm under pressure and naturally collaborative, she brings confidence and strategic focus to every project from concept to delivery.

While Wendy has delivered many successful events throughout her career, one standout achievement was destination based coordination of a 650 person, multi day program in the Whitsundays, delivered over two consecutive years. The highly celebrated outcomes reflected her client first approach and resulted in enduring industry partnerships.

Outside of work, Wendy enjoys big, loud live concerts, firmly believes pineapple belongs on pizza and unwinds from a hectic work day with a long walk by the ocean (ideally followed by a glass of Hunter Valley Semillon)

Contracted Senior Producer

Liz Waters

Liz is a true events lifer with nearly 30 years in the industry and she wouldn’t have it any other way. From university through to event production roles in Brisbane, Liz’s career has taken her across the globe. She spent eight years in the UK delivering surf and kitesurfing events while also teaching travel, tourism and event management, before returning to Australia to work on large scale events, brand experiences and activations. More recently, her focus has expanded into content production.

What Liz loves most is seeing audience reactions to something she has helped bring to life, participant engagement is always the ultimate reward. A team player with strong communication skills, Liz believes authenticity and collaboration with communities and stakeholders are essential to achieving successful outcomes. Known for her “make it happen” attitude, she approaches every challenge with energy, creativity and a solutions focused mindset.

Choosing a favourite destination is no easy task, but South Korea for its meticulous planning, quirky charm and over-the-top experiences and Iceland, with its breathtaking natural beauty. Liz considers herself incredibly fortunate to experience such destinations through her work.

Away from events, Liz finds balance on the water, chasing the thrill of wakeboarding whenever she can. When she’s not there, she enjoys sewing and firmly believes it’s a lost art.

Producer

Tayla Delaney

With 13 years of experience across hospitality and event management, Tayla comes from a strong hospitality background that laid the foundation for her customer service, leadership and operational expertise. Her transition into event management was further cemented by qualifications in Tourism & Leisure and Event Management, along with a Psychology degree, bringing an added depth to her understanding of people and experiences.

Moving from hands on service roles into managing complex event programs, content shoots, travel logistics and event planning for corporate and community projects, Tayla brings both practical experience and structured thinking to every program she works on. She thrives on bringing order to complexity and enjoys seeing the finer details fall into place.

Tayla particularly values the small elements that guests may not consciously notice, but which elevate the overall guest experience and make events truly impactful. Known for her calm and quiet efficiency, she approaches challenges with a level head, taking the time to assess situations objectively and identify the most practical way forward.

A career highlight for Tayla was travelling to Iceland, where the dramatic landscape left a lasting impression. Outside of work, she enjoys resetting after a busy week of emails and spreadsheets by hiking in nature, swimming or drawing — she is particularly skilled in graphite realism. Always open to adventure, she has even gone volcano boarding in Nicaragua.

Bookkeeper

Bridgette Lumiere

Keeping a watchful eye on the accounts for Incentive Action, Bridgette is the Principal of Zeros2Heros, a boutique bookkeeping practice dedicated to supporting growing businesses through accurate, efficient and reliable financial management. With a genuine love of spreadsheets and a sharp eye for detail, she ensures everything behind the scenes runs smoothly and seamlessly. Her expertise across all things accounts makes her an integral and trusted part of our team.

A country girl at heart with a passion for travel and a love for her 2 dogs, Bridgette brings the same steady capability to life outside of numbers. You never quite know when it might come in handy, but she does have experience wrestling crocodiles in Far North Queensland (yes, Steve Irwin style). When she’s not crunching numbers, you’ll find her riding motorbikes or playing baseball, proving she’s just as comfortable on the field as she is behind a spreadsheet.